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Baryon Group Sells Stake in Direct-to-Consumer E-Commerce Company

Writer: Michael DyatchenkoMichael Dyatchenko

After acquiring a stake in in January 2021, Baryon Group sold its stake in a Direct-to-Consumer E-Commerce Company following a successful scaling. The company operates a niche crafts & gifting business in the US and Mexico that disrupts the floral industry.


The company was a turnaround of a distressed complex business that has grown revenues more than 5x since its acquisition and expanded profits many times more. The team has scaled operations, technology, and marketing successfully, outgrowing their facilities twice and growing to over 100 staff globally.

 

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